What is Seo and how it works

When you type something in the search box, you receive a list of web results that comprise that query term. People often like to visit those sites which appear at the top of this list because they trust that those are more relevant to the query. In the event you ask yourself why a number of these sites rank better than the others, you will conclude that it is because of a powerful web promotion process called Search Engine Optimization (SEO).

SEO is a technique that helps search robots to find and rank your website higher than the other sites according to the search query. So, SEO permits you to get traffic from search engines.

Here we discuss about SEO what is it, how does it work and differences in the ranking criteria of major search engines.

1- How Search robots Work?

As compare to humans, search engines are text-driven. Although there's increasing advancements in expertise, search engines are far from smart creatures who can feel the beauty of the design or enjoy the sounds and movement in movies. In lieu, search engines crawl the Web. This explanation is not the most exact because search engines do several activities in order to deliver search results; crawling, indexing, processing, calculating relevancy and retrieving.

They crawl the Website to see what is there. This task is performed by some program called a crawler or a spider or Google bot, as is the case with Google. Spiders track links from one page to another and index everything they find on their way.

2- What Are The Differences Between The Major Search Engines?

Though the basic principle of process of all search engines is the same, the slight differences between them lead to major changes in results relevancy. For different search engines, different factors are important.

There are times, when SEO expert in islamabad joked that the algorithms of Bing are intentionally made the opposite of those of Google. Whereas this might have a grain of truth, it is a matter of fact that the major search engines like different stuff.

There are many instances of the differences between search engines. For instance, for Yahoo! and Bing, on-page keyword factors are of primary importance, while for Google links are very important.

3- Why Is On-Page SEO Important?

If you want that people find your web-site mostly, it is better to seem higher in the search rankings as high as feasible by optimizing your web-site for your selected keywords. Without this, the other websites will likely rank much higher than your web-site when your keywords are being searched.

4- How Can You Optimize Your Website?

You can optimize your website by ensuring that the elements of your web page such as; your URL, title and heading tags, links, and the body text which contain your keywords in the proper density in order to make your website more favorable to search engines. On-page SEO also contains definite elements of cleaning up your HTML code to make it more search engine friendly.

How does local Seo works and Why it important for small business