What is Seo and how it works

When you type something in the search box, you receive a list of web results that comprise that query term. People often like to visit those sites which appear at the top of this list because they trust that those are more relevant to the query. In the event you ask yourself why a number of these sites rank better than the others, you will conclude that it is because of a powerful web promotion process called Search Engine Optimization (SEO).

SEO is a technique that helps search robots to find and rank your website higher than the other sites according to the search query. So, SEO permits you to get traffic from search engines.

Here we discuss about SEO what is it, how does it work and differences in the ranking criteria of major search engines.

1- How Search robots Work?

As compare to humans, search engines are text-driven. Although there's increasing advancements in expertise, search engines are far from smart creatures who can feel the beauty of the design or enjoy the sounds and movement in movies. In lieu, search engines crawl the Web. This explanation is not the most exact because search engines do several activities in order to deliver search results; crawling, indexing, processing, calculating relevancy and retrieving.

They crawl the Website to see what is there. This task is performed by some program called a crawler or a spider or Google bot, as is the case with Google. Spiders track links from one page to another and index everything they find on their way.

2- What Are The Differences Between The Major Search Engines?

Though the basic principle of process of all search engines is the same, the slight differences between them lead to major changes in results relevancy. For different search engines, different factors are important.

There are times, when SEO expert in islamabad joked that the algorithms of Bing are intentionally made the opposite of those of Google. Whereas this might have a grain of truth, it is a matter of fact that the major search engines like different stuff.

There are many instances of the differences between search engines. For instance, for Yahoo! and Bing, on-page keyword factors are of primary importance, while for Google links are very important.

3- Why Is On-Page SEO Important?

If you want that people find your web-site mostly, it is better to seem higher in the search rankings as high as feasible by optimizing your web-site for your selected keywords. Without this, the other websites will likely rank much higher than your web-site when your keywords are being searched.

4- How Can You Optimize Your Website?

You can optimize your website by ensuring that the elements of your web page such as; your URL, title and heading tags, links, and the body text which contain your keywords in the proper density in order to make your website more favorable to search engines. On-page SEO also contains definite elements of cleaning up your HTML code to make it more search engine friendly.

How does local Seo works and Why it important for small business

How a Professional SEO Consultant Can Help Your Website to get higher rank on search engine?

A professional SEO consultant in Islamabad can explode your online presence with known techniques that work. SEO gets your low rank website marketed online in a way that helps you drive targeted customers and users to your site. Optimizing your site for the online world is a great idea in any market. SEO if done wrong can set your website back and in some cases get you banned from search results.

A professional SEO consultant in Islamabad should alert you that two totally separate optimizations happen with online site. Properly optimizing starts with a website. Off page SEO is the second procedure that needs to happen for your site. Hire a professional SEO service in Islamabad complete a valuable on page optimization can be the difference of being ranked highly on search engines and fighting for a higher position. On a new website, it is a great idea to get a professional Best SEO company in Pakistan work with a website designer. Completing a keyword research is smart prior to any website being built. This step is critical and could be the difference in getting traffic or getting nothing. When you structure your site properly by using a professional SEO consultancy services in Islamabad you will be able to see quicker and more speedy results.
Getting your site live is great but now the hard work comes into play. A professional Best SEO company in Islamabad is almost like a bridge builder in which your site is on an island all by itself with no roads and bridges for customers to come to it. If you construct more links away from your site, you start building roadways back to your site. Smooth and stable building of links is the right and correct SEO way to help any website. In order to be a successful in off page optimization, you really need to be a good marketer in Internet. Many unsuccessful website owners have to pay to get traffic and stay in business. Professional SEO expert in Islamabad understand how to build a link correctly and know what top search engines expect from them to be ranked highly.
A professional SEO consultant in Islamabad can get the traffic you desire, but what you really want online is targeted traffic. Check your SEO firm about their marketing road map and what they think about the length of time needed to see improvements for your site. A usual time line of 3 to 6 months for normal search engine results for your website is a normal occurrence. This is just for search engine results. Having a solid professional SEO consultant in Islamabad can help you start driving
traffic to your site even before you even start ranking high on search engines.

Top Seo Services Company In Islamabad

How H1 Tags Help You to Improve Search Engine Rankings

While designing your webpage, it is vital to use headings as they organize and indicate the importance of the content. Heading tags enable the search engines to understand the importance and the relevance of the words that are selected and used in the headings. Using such heading while writing the content has been into practice since the introduction of HTML text, but with Google giving more value to this text, its significance has increased more than the Meta keywords and descriptions.

Header tags, popularly known as H1 tags are basically used to highlight the significance of the body text of a particular site to the search engines and H1 header tags are the basic forms that Google or other search engines rely on to find what the page is all about. Search engines are always in search of authentic or important texts on a web page and H1 tags are the best that indicates anything that is important in the page and thereby helps in increasing the visibility of site. The H1 tag is the most important section of the site as so it is best to match with the title of the web page.
SEO services Islamabad providers use this H1 tags to exhibit the heading of the page and this usually contains a mixture of the content of the site and few selected keywords. The use of this tag makes the rankings more stable and it becomes easy to maintain the rankings for certain key terms. Multiple H1 tags should not be used on the same page. The search engine spiders crawl the website page and try to determine the theme of the particular web page. When they find resemblance between H1 tags and the content of the page they consider it as the theme of the page and give it a boost in the search engine results.

If you are looking for Best seo expert in pakistan to promote your services or products then you are at the right place. As a reputed Best seo company in Islamabad, we take intelligent approach to analyze the information provided by our clients together with value added recommendations to improving the marketing efforts in every step. Join us today and make your online business stand much ahead of your competitors.

How Does Local SEO Works and Why It Important for Small Businesses

Local search is a way for search engines to offer the most appropriate results to users, which are calculated according to location data. After all, if you are looking for a flower shop, you want to find one nearby you.
It is a great tool for small businesses because the competition is smaller – you are only competing for position with other businesses in the same location. The better prominence you have on a SERP, the more chances that someone will click and convert.
Local search results are displayed in two ways on Google. The carousel format has organic and paid listings and also includes a map plotted with local destinations.

Here are few tips to help improve your businesses’ local search position right away:
1. Claim your business: Creating a local page is as easy as visiting Google’s devoted site and signing in. You will be urged to type in the name of your business, but be aware that your business may already exist in local search -- even if you were not the one who added it. Then you’ll need to claim it.
2. Categorize your pages: Pay special consideration to how you categorize your business. During the process of creating or claiming your page, you will be requested to select a primary category, which is the most important category you will select.
3. Be consistent: Make sure that your business is listed constantly across the web. This means that your name, address and phone number need to be the same when it comes to your local accounts, directory listings and any other references of your business.
If your business has been listed somewhere on the web unintentionally, you’ll need to track down that listing and claim it so that you can edit all of the information to be consistent.
4. Quantity and quality: Make sure that you have a listing in some of the top quality directories on the web. In order to increase your quantity, do searches for both category and geographic terms to see if there is someplace you should be listed but are not.
5. On-page optimization: Once your local listing is complete, then make sure you are using all opportunity you have to make it look attractive. Post quality photos and make sure your description covered keywords and really tells visitors what you are offering.
6. Quality inbound links: Apart from just local citations, you should try to get a great number of quality inbound links from authoritative sources. These links can come from anywhere – bloggers, newspapers, local business indexes etc. You can help surge your number of inbound links through social sharing, content development and outreach.
7. Hire a local SEO company: All of these steps can be taken in home, but do not forget that SEO never ends. There is always work that can be done because the search world is always changing. If you think you don’t have the time for that, then hire a reputable Best SEO company in Islamabad which will run your local Seo campaign.

How Can Digital Marketing work for Your Business?

How Can Digital Marketing Work for Your Business?

There is no doubt that we live in the digital world and from this point o view; it is important that your business has superb presence in the digital space. Digital marketing is the marketing future throughout the world with full of advantages as compared to traditional marketing. Here are the few reasons why digital marketing is significant for every business:
• Provides equal chance to all kinds of businesses.
• Most cost effective as compared to traditional Marketing.
• Delivers additional conversions.
• Helps in making more Revenues.
• Facilitates interaction with targeted audience.
• Also caters to mobile customers.
• It helps in earning people trusts
All these reasons show that digital marketing is quicker, result driven and more adaptable. To improve your business and drive conversions, it is vital to know about all the digital marketing essentials, which are as follows:

SEO (Search Engine Optimization)
SEO is a marketing term, which focuses on non-paid visibility on search engines. SEO is not only related to making your website or online presence better for search engines but also about making it superior for people. To provide appropriate results to its audience, Google frequently updates its algorithms. Because of this regular updates by Google, many seo expert in Islamabad say that their effort is futile but their results or SEO is dead. Though the truth is that Google tries to filter the websites that don't deserve to be on the top of search Engine Result Pages.
SEO is one of the most cost-effective strategies that will bring organic traffic to your website. So, there is no doubt in investing in SEO work.
SEM (Search Engine Marketing)
It is the most active and complete strategy to grow your business and drive more traffic to your website in a progressively competitive market. With lots of business presence on digital platform and all of them keeping their eyes on the same, it is important to advertise online, and SEM is one of the finest way to promote your business. It is done mostly through paid effort that is why it is also called as Paid Search Marketing.
Content writing
Content writing is an effective marketing method and even after the changes in Google's algorithms like Penguin, Panda or Humming bird update, content is still the most important metric while measuring the search results. Content can be offered in many ways, such as blogs, e-books, case studies, how to guides, question & answer articles, banners, info graphics, images, news updates, videos or content for social media sites.
You can create content on any topic related to your business and then skillfully link it to your business indirectly. The content should be proficient and search engine optimized. It is always better to leave some things in hands of experts to attain success in your business. There are many Best Content Writer in Islamabad as well as Content Marketing agencies which not only write the content in the professional way but also promote it on digital media to create brand awareness and bring traffic, which in turn convert to your customers.
SMM (Social Media Marketing)
Social Media Marketing uses social networking sites (like Facebook, Instagram, LinkedIn, Twitter, Pinterest etc.) as a device of promoting websites and bringing traffic towards your business.
The basic goal of social media marketing is to engage or communicate with the users, increase brand visibility and reach more customers. Having an active Social Media Presence has become an vital part to expand your reach, which as a result will build your own reputation and brand.

How to Integrate Branding With SEO

Top 5 SEO tools for analyzing your website

Website analysis is a basic part of Search Engine Optimization. The main purpose of the SEO process is to drive your website towards the top of Google's search engine results page. But more often than not, SEO professionals experience the analysis part of the process as one that is very slow and time consuming.
Due to this, SEO expert in Islamabad have started using some top SEO tools to help them with their work. In the brutally competitive world of the internet, the best SEO tools are much in demand. These tools make life much easier for SEO professionals with their whole host of features that are extremely handy for ensuring successful SEO campaigns.

Let's take a look at five of the best SEO tools!
1. Web CEO

Whether it's managing PPC or SEO campaigns, Web CEO can manage it all. This complete suite packs a lot of punch and it is not only SEO that Web CEO deals with. This top SEO software has received a lot of appreciations for its smooth user interface. Is your SEO process full of boring and repetitive tasks? Don't worry, through its prominence on automation, Web CEO can take care of those tasks, and much faster too. Get your website ranked in no time with its effective keyword analysis feature, which recommends the optimum keywords for making your website the success it deserves to be.
2. IBP

IBP is another top SEO software that has gathered a lot of acclaim for itself in the world of SEO. IBP's software suite goals to perform three major tasks of the SEO process; optimization, promotion, and tracking. IBP's exclusive feature is its regular updates, which keeps it in line with changes in search engine algorithms. IBP guarantees that your website reaches the peak of various search engines such as Bing, Google, and Yahoo.
3. SEMrush

SEMrush comes to mind when there is any debate regarding the top SEO tools. SEMrush is a favorite tool for SEO analysts. Its analytics reports carry information from various fields of research, such as organic research, advertising research, display advertising, backlinks, video advertising research, and keyword research. Used and approved by over 500,000 users, SEMrush is ideal if you want detailed information about your business' SEO campaign.
4. SEO Powersuite

SEO Powersuite is an extremely talked about SEO software that combines a ton of user-friendly tools for the entire SEO process. SEO Powersuite is the perfect software for those who are quite new to the SEO field. You don't need a lot of experience or know how to handle SEO Power Suite. It is a cross-platform software and regularly follows to the changes in search engine algorithm changes.
5. SEOProfiler

SEPProfiler tools related to link analysis and building, competitive intelligence, keyword research, webpage audits, web page optimization and social media for beating all your competitors to get a prime ranking on search engines. SEOProfiler is a dream software for SEO professionals due to its support for multi-user accounts. Well-designed PDF reports can be created using the software too.

Top 10 Link Building Techniques that Work

How to Integrate Branding with SEO

There is no doubt that a brand is the backbone of every company, no matter how small or big. A brand has the power to create a unique and diverse identity for a company so that it is able to position itself successfully in the market and shape a niche for itself that sets it apart from competitors.
Search engine optimization is one way of doing this. An effective and efficient way by which one can enhance the reputation of the brand and highlight what sets it separately from its competition. A company can shell out an extensive amount of money to design an eye-catching website with the main goal being generating brand awareness. But due to lack of SEO techniques, there is a very little chance of a site being able to get top ranks on search engine results.

The best and most effective SEO strategies will ensure that promotion of a brand is undertaken in a well-planned manner. An intense effort is made to mention the brand in the many social media and bookmarking websites with the main goal of increasing the visibility of a company in a competitive online world.

Ways to Boost the Position of a Brand


A company can expressively increase their revenue potential as well as the growth opportunity with the help of effective SEO. The best SEO Company in Islamabad use the following ways to help the companies to increase the position of their brand online and also in front of the customers:


Effective usage of keywords

When an SEO Company formulates a strategic plan to increase the visibility of the website, then they also make sure that they do not forget to include the brand in keyword usage. Keywords go a long way in helping the search engines to identify the brand as well as the services of the company.


Using brands in all SEO strategies

A good SEO company uses the name of the brand in all their SEO strategies such as on-page as well as off-page promotional strategies. This step undertaken by the SEO agency not only helps in growing the popularity of the brand, but also helps the users to associate with the brand of a particular company.


Branding and SEO

An SEO expert in Islamabad leaves no stone unturned to guarantee that if any user searches for a particular brand of the company, then the results must appear on the top of the search engines. When a query about the product appears on top, then it will yield fruitful results for the company in terms of high sale leads and profits.

In a nutshell, it is crystal clear that brands will only be successful enough to build a long lasting trust with the people, if is integrated well with SEO.

How to Improve Website Visibility Using On-Page SEO Techniques?

SEO is the technique of improving the magnitude and quality of traffic on the website. The key purpose of Best SEO Company in Islamabad is to drive more traffic to the website from the search engines like Google, Yahoo, Bing etc by improving the ranking of the website. Here we will discuss How to Improve Website Visibility Using On-Page SEO Techniques.

1. SEO friendly URLs

The first technique to improve the website visibility is to use SEO friendly URL. Keep your URLs short and simple. Google analytics has shown that URLs having three to five words tends to rank higher in the search results. Avoid using big or dynamic URLs. Also, try to include your target keyword in the URL itself.

2. Keep the blog post title in the h1 tag

Always keep your blog post’s title in the h1 tag. Search engine crawlers are looking for h1 tags in the articles. They consider h1 HTML tags as the title of the article. If you are using WordPress, then you do not have to worry as WordPress keeps all the blog post titles in the h1 tags by default.

3. Use keyword in the title beginning

Always try to add your focused keyword in the title itself. That too at the beginning of your title. Search engines crawlers are always looking for the keywords. The more near your keyword from the beginning, the better rank you will get in search engine results.

4. Use multimedia content

No one likes to read the text only on any blog or website. The website should be rich in terms of multimedia. It must contain catchy images, informative videos or audio notes. This makes reading more communicating and interesting. This is an indirect way as with the help of images or videos, the user might spend more time on your website. The more time user spends on your website, better the ranking you will get.

5. Optimize the Meta Description

Even though meta descriptions do not effect the ranking directly, it plays an important role in the click-through rate. Most of the users read meta description before reading the content. If they do not find their keywords in the meta description, it is most likely that they would not click the link. If meta description is no provided, search engines will automatically get the meta description from the blog text. So include the keyword phrases matching the search of the user.

6. Add LSI Keywords

After the Hummingbird update, Google algorithms have started focusing on the relevancy of the content. Gone are the days when by using only one keyword in the whole article can rank you on the first page. But this is not the case now. Now you have to use LSI (Latent Semantic Indexing Keywords) to enhance the keyword searches. LSI keywords strengthen your focused keyword that helps search engine to understand the intent better.

7. Use keyword in the First 100 words

While writing an article, it should be kept in mind that focused keyword should always be placed in the first 100 words. The benefit of putting the keyword in first 100 words is that Google will right away get to know what the article is all about. 

8. Optimize your images

Videos and images take about 65 percent of the load time of the website. No one likes to wait too much for the website to get loaded. From 2018, Google algorithm has comprised loading speed of the website as a ranking factor. So it is always advisable to optimize the images used on the website.

Difference between SEO and SEM

The terms Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are not the one and the same. Although both of them work online to lift the brand awareness and to boost the online traffic of a business, they are different by their nature. here we discusses on SEO and SEM and its differences.

Search Engine Marketing:

Search Engine marketing in short SEM, is a subset of the internet marketing in Islamabad strategy and it is over and above SEO. It is a process of online marketing with the goal of getting more visibility either through free traffic i.e., SEO or via paid traffic (PPC)
In paid search advertising the owners tend to buy advertising spaces in search engine results to appear in front of the searches. For example, Google Adwords where the owners of the websites get their Ads displayed on the search engine results and they are required to be paid only for the clicks on their Ads and so called Pay-per-click or PPC.
Yahoo and Bing too have a similar system of search engine marketing.

Search Engine Optimization:

Search Engine Optimization (SEO) is said to be a part of Search Engine Marketing. SEO is a set of rules that are being followed by the Best SEO expert in Pakistan and owners of the Web and the blogs to make them user-friendly, faster and easily navigable and thereby improve their quality for increased web traffic through improved search engine rankings. 
It is considered to be the most cost-effective form of advertising campaigns for any online presence. Higher the rank that a website gains in SEO the greater the brand awareness and the web traffic that it generates.

Importance Of SEO And Social Media For Online Business

Requisites for website content writing

There are certain requisites for website content writing which could make the articles or the content written by you attractive.

Know your Reader: This is the first and the most important thing for website content writing. If the content you are writing for doesn't satisfy to the targeted audience, then it will not serve the purpose of the content written. While writing, have a clear understanding of the reader by talking to the website owner for whom you are writing and therefore write the content so that it captures the reader's attention.

Keep it Simple Silly: If the website content writing done by you is contain complex technical words, it won't interest the reader and they will find out other options where they can read and understand what they are looking for. Hence, it is necessary to use simple language while doing website content writing.

Headings and Sub-Headings: This is another important thing which needs to be kept in mind if you are treating in website content writing. Today's fast life doesn't allow people to read through the entire content on websites. They mostly skim through and only read the section which is required by them. Headings and Sub-headings make this easy as people just have to read the headings and they will get to know which section they want and can directly read that section. Also, headings and sub-headings make the website content writing look well formatted and properly presented.

Well researched content: Well-researched content goes a long way in the readers' mind. Thoroughly researched website content writing always will be helpful for the reader. It will build the reputation of the writer as well as the website owner.

These are the few basic tips for the website best content writing services in Islamabad. In today's online business world, the content you put on the website can make or break the business. People are highly dependent on the content available on the net. So it is the responsibility of the writer to feed them with correct information without supplying any false information.

Some Ways to Create good Seo Friendly Content.

Importance of SEO and social media for online business

In fact, in present-day SEO and Social Media are complementary to each other, it means that no one can alone provide you success in getting business. So working on hand in hand is compulsory.

Presently every single person surfs the internet and have social accounts on almost every social media platform so there is an opportunity to showcase your products and services in a simple way and there are many chances to get potential leads and increased amount of traffic with the help of SEO expert in Islamabad. 

 At the same time Search Engine Optimization looks into the technical aspects of any online business website, which Search Engine looks for and should be correct be according to it that is on page optimization and off page optimization techniques like keyword research, title and meta tag optimization, ALT tag optimization and other meta tags optimization, link building without spamming, responsiveness of website that how much a website is user friendly while they surf through any other device then PC, Competitive analysis etc. Most of the people think that this thing doesn't work anymore, but it is not the reality, in actual SEO is a process which never ends, it simply means that how professionally you can optimize your website so it looks perfect in the eyes of search engines and hence result in SERPs. So it is realized that both SEO and Social media are important for online businesses from every aspect, in order to make business reliable and authorized in the eyes of Search Engines as well as the audience.