Monday, 22 April 2019

How to Improve Website Visibility Using On-Page SEO Techniques?

SEO is the technique of improving the magnitude and quality of traffic on the website. The key purpose of Best SEO Company in Islamabad is to drive more traffic to the website from the search engines like Google, Yahoo, Bing etc by improving the ranking of the website. Here we will discuss How to Improve Website Visibility Using On-Page SEO Techniques.

1. SEO friendly URLs
The first technique to improve the website visibility is to use SEO friendly URL. Keep your URLs short and simple. Google analytics has shown that URLs having three to five words tends to rank higher in the search results. Avoid using big or dynamic URLs. Also, try to include your target keyword in the URL itself.
2. Keep the blog post title in the h1 tag
Always keep your blog post’s title in the h1 tag. Search engine crawlers are looking for h1 tags in the articles. They consider h1 HTML tags as the title of the article. If you are using WordPress, then you do not have to worry as WordPress keeps all the blog post titles in the h1 tags by default.
3. Use keyword in the title beginning
Always try to add your focused keyword in the title itself. That too at the beginning of your title. Search engines crawlers are always looking for the keywords. The more near your keyword from the beginning, the better rank you will get in search engine results.
4. Use multimedia content
No one likes to read the text only on any blog or website. The website should be rich in terms of multimedia. It must contain catchy images, informative videos or audio notes. This makes reading more communicating and interesting. This is an indirect way as with the help of images or videos, the user might spend more time on your website. The more time user spends on your website, better the ranking you will get.
5. Optimize the Meta Description
Even though meta descriptions do not effect the ranking directly, it plays an important role in the click-through rate. Most of the users read meta description before reading the content. If they do not find their keywords in the meta description, it is most likely that they would not click the link. If meta description is no provided, search engines will automatically get the meta description from the blog text. So include the keyword phrases matching the search of the user.
6. Add LSI Keywords
After the Hummingbird update, Google algorithms have started focusing on the relevancy of the content. Gone are the days when by using only one keyword in the whole article can rank you on the first page. But this is not the case now. Now you have to use LSI (Latent Semantic Indexing Keywords) to enhance the keyword searches. LSI keywords strengthen your focused keyword that helps search engine to understand the intent better.
7. Use keyword in the First 100 words
While writing an article, it should be kept in mind that focused keyword should always be placed in the first 100 words. The benefit of putting the keyword in first 100 words is that Google will right away get to know what the article is all about. 
8. Optimize your images
Videos and images take about 65 percent of the load time of the website. No one likes to wait too much for the website to get loaded. From 2018, Google algorithm has comprised loading speed of the website as a ranking factor. So it is always advisable to optimize the images used on the website.