SEO is the technique of improving
the magnitude and quality of traffic on the website.
The key purpose of Best SEO Company in Islamabad is to drive more traffic to the
website from the search engines like Google, Yahoo, Bing etc by improving
the ranking of the website. Here we will discuss How to
Improve Website Visibility Using On-Page SEO Techniques.
1. SEO friendly URLs
The first technique to improve the website visibility is to
use SEO friendly URL. Keep your URLs short and simple. Google analytics has
shown that URLs having three to five words tends to rank higher in the search
results. Avoid using big or dynamic URLs. Also, try to include your target
keyword in the URL itself.
2. Keep the blog post title in the h1 tag
Always keep your blog post’s title in the h1 tag. Search
engine crawlers are looking for h1 tags in the articles. They consider h1 HTML
tags as the title of the article. If you are using WordPress, then you do not
have to worry as WordPress keeps all the blog post titles in the h1 tags by
default.
3. Use keyword in the title beginning
Always try to add your focused keyword in the title itself.
That too at the beginning of your title. Search engines crawlers are always
looking for the keywords. The more near your keyword from the beginning, the
better rank you will get in search engine results.
4.
Use multimedia content
No one likes to read the text only on any blog or website.
The website should be rich in terms of multimedia. It must contain catchy
images, informative videos or audio notes. This makes reading more communicating
and interesting. This is an indirect way as with the help of images or videos,
the user might spend more time on your website. The more time user spends on
your website, better the ranking you will get.
5.
Optimize the Meta Description
Even though meta descriptions do not effect the ranking
directly, it plays an important role in the click-through rate. Most of the
users read meta description before reading the content. If they do not find
their keywords in the meta description, it is most likely that they would not
click the link. If meta description is no provided, search engines will
automatically get the meta description from the blog text. So include the
keyword phrases matching the search of the user.
6.
Add LSI Keywords
After the Hummingbird update, Google algorithms have started
focusing on the relevancy of the content. Gone are the days when by using only
one keyword in the whole article can rank you on the first page. But this is
not the case now. Now you have to use LSI (Latent Semantic Indexing Keywords)
to enhance the keyword searches. LSI keywords strengthen your focused keyword
that helps search engine to understand the intent better.
7. Use keyword in the First 100 words
While writing an article, it should be kept in mind that
focused keyword should always be placed in the first 100 words. The benefit of
putting the keyword in first 100 words is that Google will right away get to
know what the article is all about.
8. Optimize your images
Videos and images take about 65 percent of the load time of
the website. No one likes to wait too much for the website to get loaded. From
2018, Google algorithm has comprised loading speed of the website as a ranking
factor. So it is always advisable to optimize the images used on the website.
