The rapid internet technological developments have changed the habits of customer shopping. The majority of the people use social media and research on mobile whenever they want because the use of internet has become so easier. The customers are now more convenient by doing online shopping because they can browse online shopping store and place orders at any time. Internet marketing enables small-scale as well as large-scale businesses to boost and globalize their businesses.
Internet marketing is an advance way to improve customer base, marketing reach, customer convenience, market share/sales volume and finally increase profits. The benefits of internet marketing are as following:
Broad and Global Reach
The products and goods produced by small scale and large scale businesses are offered on internet for the customers globally. The use of online marketing techniques e.g. social media marketing, content marketing, email marketing, and pay per click (PPC) the advertisement makes it easy for customers to stay updated with the quality, pricing and delivery dates of online products.
All Hour Based Marketing
The online businesses are not restricted for specific online working hours. Internet marketing services are available for the whole day so the customers can easily search your business and can get required services any time without any fear of closing hours for shopping.
Cost Effective Internet Marketing
Internet Marketing is cost effective as compare to traditional marketing which requires four factors of production Land, labor, capital and entrepreneur. Online marketing just need use of social media and linkbuilding techniques to promote your online products and services.
Time effective Internet Marketing
Internet Marketing is very fast and doesn’t require lot of hours to start any campaign. In this advanced era, a variety of fast and time saves internet marketing strategies like email marketing can be used for marketing your products and services.
Quick and convenient delivery service
The delivery process of online marketing is very easy and convenient. The customers don’t have to bear the cost of transportation to purchase goods across borders. Online marketing is most favorable for importers and exporters because they make online orders to save time and cost. The customers can also track their online ordered products that make them feel that they are obtaining a good quality online service.
Follow up and after Sales Relationship
In traditional offline marketing the merchants give business cards to their customers for the advertisement of their products and services but sometimes this card misplaced when it is needed. Whereas in online marketing suppliers get the email address of buyers to inform them about purchased product, special discounts on goods and services, give response to quarries and clarification on products and services.