Top SEO Trends for 2016

Search engine optimization (Seo) is the solution for website ranking problem for online businesses if they understand and implement the seo basics and seo techniques properly then online business can get higher ranking in Google search. SEO is neither a one-time event nor about instant gratification, long term commitment is required to see results of seo techniques and strategies used to improve ranking. Google change and update Search engine optimization algorithms regularly so the seo expert implements tactics and tools according to Google strategies to get higher ranking in search engine results.

Here is quick seo guide you need for your website.

• There is a strong relation between backlinks and page rank. Backlinks is the ranking signal used by Google. The websites having backlinks from a variety of domains rank higher in Google search. It is very important to promote your websites’ links on a wide variety of domains having high page rank (PR) instead of getting a lot of backlinks from the same domain.  

• The websites should have low bounce rate to rank higher in Google instead of having high bounce rate. The studies show high bounce rate cause lower ranking. If visitors bounce off your website like a trampoline, it definitely shows they are not interested in reading your content and do not want to stay on your website as a result Google will downrank your website. The attractive, appealing, responsive website and quality content written with small paragraphs can attract and stick the visitors as a result bounce rate would decrease.

• Long-form content ranks better in Google search rather than short-form content. Now, the average Google first page result has approximately 2000 words. It is necessary for content writer to write high quality, informative and interesting content with trendy and attractive topic to grab and engage the visitors. Numerous studies show the pages with longer content get more social media sharing and get higher ranking in Google search.

• Site speed is an important ranking signal for Google. Site speed matters a lot for visitors to stay on your websites. Different studies show that 40% of visitors would not stay on your websites if it takes more than 3 seconds in loading. The website should have page loading speed of less than 2 seconds to get top Google SERP rankings.

Content Promotion Techniques and Strategies

The successful content marketers and professional article writers use some advanced content writing techniques for promoting their content. As content writing starts with written words, so the content writer make efforts to write high quality content and articles using a variety of writing techniques. It is compulsory for content writers to understand the product or service of the client’s company and the relevant keywords to write an article and quality content.Here are some techniques, tips and tricks to produce high quality content and to become professional content and article writer.

• It is necessary to stay in research mode at all times on daily basis to write high quality content. Whenever you get idea start searching for major points related to the selected topic, URLs for Web pages and websites that provide further information related to your topic.
• Browse and research the web and study the articles on social media sides related to your selected topic for content and article writing.

 

• Use Google+ and Evernote to organize your research and to save the valuable information, and webpage having fresh ideas and research related to your topic.
• Spent more time to understand and analyze the competitor’s website and its product and services. It is very important for you to know about the online tricks and techniques of your competitor, analyze their website and focus on keywords getting higher ranking on search engine.

• Use the technique of newsjacking. It consists of latest news, events, trends and simply unanswered questions related to your topic. The content writer main focus should be on trendspotting which means to know what people want to know and for what people are talking about. This technique would be effective when you will be fully aware of breaking news through social media and expert in selection of mostly searched phrases and keywords. 

• The use of Content Enhancers is an essential and key element to promote and boost your content.There are two main categories of Content enhancers e.g. backup and embeds. Content enhancers enhances and convert your low quality and rough text into strong content with the use of Anecdotes, Numerical facts & figures, Quotes, audios, videos, photos, polls and social media.

Reasons Why Your Business Should Invest In SEO

Most of the online businesses are investing in SEO of their websites to get more traffic, higher ranking in Google search and to market their products and services on the Internet. SEO companies are offering cost effective and good quality SEO services to their valued clients. There are a variety of online marketing techniques and strategies e.g. Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), on-page and off-page SEO services and Pay Per Click (PPC) used for online presence and to market your product and services. 

The SEO Company chooses the relevant strategy for the SEO of your website. Here are some reasons why your business should invest in SEO.

SEO is highly effective

Search Engine Optimization (SEO) is the best technique to market your brand online. The people can easily search your business in the search engines and land on your page. They found your site on their own rather than through advertising. The customers can find your website and get the required services.

SEO is cost effective

It is affordable as compare to other online marketing techniques and methods such as social media marketing, PPC advertising, or email marketing program. The businesses invest in SEO to get best results for the long time. So once your website get top ranking in the search engine, then a very little investment is needed on its maintenance.

SEO is the way to reach customers at the end of the buying cycle

SEO Company chooses keywords carefully to optimize your website and to reach customers at the end of the buying cycle. When the SEO company select keywords for which the search engine has more traffic, this thing in turn, help make more sales.

 Investing in SEO is more important for online presence despite the issue of the lack of organic keyword data and traffic. Every business needs an SEO strategy for online marketing of products and services and to get top ranking in the search engines.

Benefits of Internet Marketing

The rapid internet technological developments have changed the habits of customer shopping. The majority of the people use social media and research on mobile whenever they want because the use of internet has become so easier. The customers are now more convenient by doing online shopping because they can browse online shopping store and place orders at any time. Internet marketing enables small-scale as well as large-scale businesses to boost and globalize their businesses.

Internet marketing is an advance way to improve customer base, marketing reach, customer convenience, market share/sales volume and finally increase profits. The benefits of internet marketing are as following: 

Broad and Global Reach

The products and goods produced by small scale and large scale businesses are offered on internet for the customers globally. The use of online marketing techniques e.g. social media marketing, content marketing, email marketing, and pay per click (PPC) the advertisement makes it easy for customers to stay updated with the quality, pricing and delivery dates of online products.

All Hour Based Marketing

The online businesses are not restricted for specific online working hours. Internet marketing services are available for the whole day so the customers can easily search your business and can get required services any time without any fear of closing hours for shopping.

Cost Effective Internet Marketing

Internet Marketing is cost effective as compare to traditional marketing which requires four factors of production Land, labor, capital and entrepreneur. Online marketing just need use of social media and linkbuilding techniques to promote your online products and services.

 Time effective Internet Marketing

Internet Marketing is very fast and doesn’t require lot of hours to start any campaign. In this advanced era, a variety of fast and time saves internet marketing strategies like email marketing can be used for marketing your products and services.

Quick and convenient delivery service

The delivery process of online marketing is very easy and convenient. The customers don’t have to bear the cost of transportation to purchase goods across borders. Online marketing is most favorable for importers and exporters because they make online orders to save time and cost. The customers can also track their online ordered products that make them feel that they are obtaining a good quality online service.

Follow up and after Sales Relationship

In traditional offline marketing the merchants give business cards to their customers for the advertisement of their products and services but sometimes this card misplaced when it is needed. Whereas in online marketing suppliers get the email address of buyers to inform them about purchased  product, special discounts on goods and services, give response to quarries and clarification on products and services.