Tuesday, 5 October 2021

How to optimize your mobile app for app store

App Store optimization is the process of the increasing app conversion rates

Visibility within the app stores and improving app Visibility.

App Store optimization is focused on the Two Leading Store platform

Google play store for Android

Apple app Store for iOS

You have to convince people to click on your app store listing once thy find it.

Here are some important Steps you will to take to improve App Store Optimization

Mobile app optimization

App Title {Use a Descriptive Title}

When descriptive titles are used within link text, they help users navigate more clearly the content they are interested in.

Describe Your App Well is very helpful to optimize your mobile app for app store

Use Proper Grammar and punctuation

App clearly and succinctly introduce

Most notable features Describe

Think of your target customer and highlight features that appeal to that customer.

Explain how your app will benefit users

 Use Keywords Wisely

Study the Competition

Understand the long tail keyword

Put yourself in the customer's shoes when you make a preliminary list of your keywords

Use keyword Research Tools

Identify your target audience

Analyze the results

Add an App Preview Video

Explain the content. You need to consider the features that you want to highlight in your video.

Use Screenshots High Quality

People decide in just 5 seconds whether they are going to download the app or not. Your App Store page looks like there are many high quality Mobile App.

Focus on Icon Design

An icon must be easy to read....

Use vibrant colors. ...

Create a simple logo. ...

Create in vector format. ...

Pick the Right Category

Placing your app in the appropriate category on optimize your mobile app for app store only helpful for users browsing apps by category, but it is also great for helping your mobile app rank well.

Use Application Store Analytics

There is a direct link between rankings and downloads: the more downloads your app has, the more popular its ranking will be.

Encourage Positive Reviews

Reviews and positive ratings, both in terms of quantity and quality, have a huge impact on your App Store optimization efforts.

Reevaluate Regularly

Like Google Analytics for web page marketing, there are many powerful App Store analytics tools designed to help you with your mobile marketing strategy. You'll be able to see where your app stands in the competition, and increase your store rankings accordingly.

Wednesday, 14 April 2021

The Importance of Topical Authority for SEO


To succeed on the SERPs, you need to prove that you’re an SEO expert in your field. How? By showing Google that you have the knowledge and expertise to go in-depth on topics related to your industry. Not only that, but you also need to show that you have the ability to expound on these topics through multiple types of content. This strategy is all about building topical authority for SEO.

Even if you have already established your brand and your image to consumers in the real world, optimizing for search engines is a different game. Since Google utilizes algorithms to understand what your website is about, it’s important that you know what type of information you need to have to improve your rankings. That’s where topical authority comes in.

topical authority

What Is Topical Authority?

Topical authority is achieved when Google or other search engines see your website as an authority on a particular topic. Why is this important? It’s simple. The more you build your authority with Google, the more it trusts you and the content you produce. The more trust you have, the more keywords you can rank highly for.

Let me give you an example. For one of our new clients, we created landing pages that talked about polo shirt uniforms, corporate uniforms, and work uniforms. One day, to improve rankings, I thought of placing the keyword “best SEO company in Islamabad” in the homepage’s metadata. After a few days, I searched for the keyword again and found our client in the # 2 spot.

How did that happen? Well, we were able to establish topical authority.

How To Establish Topical Authority Through SEO Blogs

If you want to establish topical authority, it’s important that you understand what you’re optimizing for in the first place.

With the introduction of the Hummingbird update in 2013, Google advanced and improved search results using natural language processing. Instead of relying on the number of keyword mentions or the number of backlinks, Google’s algorithm started using semantic search and synonyms to understand the content better.

Currently, if your content is able to target the right search intent, your website can start gaining authority. To boost your chances of ranking for more keywords, you should start looking into building your topical authority. 

What Are The Benefits of Topical Authority For SEO?

Besides better rankings, there are some other perks that come with having topical authority. First of all, it can lead to more clicks. The higher you rank on the SERPs and the more keywords you rank in, the more visible you become to users. If your content meets their search intent, they will click on your site.

Another benefit that comes with having topical authority is that it can lead to natural link building. Once people see that your content is relevant and made by an expert, more sites are guaranteed to build links to your pages. They may direct users interested in learning more about certain niche topics to your website. And, once they do that, your authority will increase even more.

Key Takeaway

As an SEO consultant, I would suggest, If you want to be the go-to website in your industry, take note of the importance of topical authority for SEO. By creating content that is interrelated, you can establish yourself as an authority to the search engines and to the users. The more you do so, the higher your chances are to rank for all types of keywords related to the topic.



Tuesday, 2 February 2021

What to look for in an SEO service company in pakistan


Search engine optimization (SEO) techniques are very important for your website to be seen and picked up by search engines. If you want your website to appear on the top page of the search results, then your website must be highly ranked and there are lists of factors that generally influence the website ranking. Keyword relevance, search word popularity, how keywords are used in page titles, use of keywords or phrases in the body text are some of the influencing factors in the website ranking. Search engine optimization techniques help you ensure that the factors mentioned above are considered and necessary changes are made to the website and backlinks or inbound links are placed on the internet to divert traffic to your website.

Why choose SEO Services for Business?

If you have a commercial website, then the content that is published on your website is very important and you should be able to convey relevant and purposeful information about your business to your prospects or clients. Internet marketing also plays a vital role as your website needs to be seen by your potential customers and to increase the visibility of your website you will have to opt for SEO techniques. There are many reasons why you should go for SEO for your business, but then let's look at some important ones.

  • SEO will help increase organic traffic to your website.
  • SEO will give you better visibility in the Internet world.
  • Search engines are more inclined towards organic results than paid ads.
  • SEO will help you increase your website's page ranking in search engines.
  • SEO is much cheaper than opting for expensive paid ads on search engines.
  • Using manual SEO techniques, you can drive a lot of genuine traffic to your site.
  • SEO will help increase the conversion rate on your website, thereby increasing profits.

SEO is an internet marketing technique that requires a lot of research and planning and therefore it is advisable to take advantage of the services of a good SEO service company for your business. There are many benefits to choosing an SEO service provider, as they will have the experience and knowledge to design a good SEO strategy for your business that will help you in many ways. Since there are many SEO service companies operating around the world, it is very important to find one that is best for your business. Providing SEO services is not just about placing links across the Internet to drive traffic.