The terms Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are not the one and the same. Although both of them work online to lift the brand awareness and to boost the online traffic of a business, they are different by their nature. here we discusses on SEO and SEM and its differences.
Search Engine Marketing:
In paid search advertising the owners tend to buy advertising spaces in search engine results to appear in front of the searches. For example, Google Adwords where the owners of the websites get their Ads displayed on the search engine results and they are required to be paid only for the clicks on their Ads and so called Pay-per-click or PPC.
Yahoo and Bing too have a similar system of search engine marketing.
Search Engine Optimization:Search Engine Optimization (SEO) is said to be a part of Search Engine Marketing. SEO is a set of rules that are being followed by the Best SEO expert in Pakistan and owners of the Web and the blogs to make them user-friendly, faster and easily navigable and thereby improve their quality for increased web traffic through improved search engine rankings.
It is considered to be the most cost-effective form of advertising campaigns for any online presence. Higher the rank that a website gains in SEO the greater the brand awareness and the web traffic that it generates.
Importance Of SEO And Social Media For Online Business