How Does Local SEO Works and Why It Important for Small Businesses

Local search is a way for search engines to offer the most appropriate results to users, which are calculated according to location data. After all, if you are looking for a flower shop, you want to find one nearby you.
It is a great tool for small businesses because the competition is smaller – you are only competing for position with other businesses in the same location. The better prominence you have on a SERP, the more chances that someone will click and convert.
Local search results are displayed in two ways on Google. The carousel format has organic and paid listings and also includes a map plotted with local destinations.

Here are few tips to help improve your businesses’ local search position right away:
1. Claim your business: Creating a local page is as easy as visiting Google’s devoted site and signing in. You will be urged to type in the name of your business, but be aware that your business may already exist in local search -- even if you were not the one who added it. Then you’ll need to claim it.
2. Categorize your pages: Pay special consideration to how you categorize your business. During the process of creating or claiming your page, you will be requested to select a primary category, which is the most important category you will select.
3. Be consistent: Make sure that your business is listed constantly across the web. This means that your name, address and phone number need to be the same when it comes to your local accounts, directory listings and any other references of your business.
If your business has been listed somewhere on the web unintentionally, you’ll need to track down that listing and claim it so that you can edit all of the information to be consistent.
4. Quantity and quality: Make sure that you have a listing in some of the top quality directories on the web. In order to increase your quantity, do searches for both category and geographic terms to see if there is someplace you should be listed but are not.
5. On-page optimization: Once your local listing is complete, then make sure you are using all opportunity you have to make it look attractive. Post quality photos and make sure your description covered keywords and really tells visitors what you are offering.
6. Quality inbound links: Apart from just local citations, you should try to get a great number of quality inbound links from authoritative sources. These links can come from anywhere – bloggers, newspapers, local business indexes etc. You can help surge your number of inbound links through social sharing, content development and outreach.
7. Hire a local SEO company: All of these steps can be taken in home, but do not forget that SEO never ends. There is always work that can be done because the search world is always changing. If you think you don’t have the time for that, then hire a reputable Best SEO company in Islamabad which will run your local Seo campaign.

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